Hello Beauties,
As some of you are aware Essence Magazine gained a new beauty director a few months ago. Congratulations to Corynne L. Corbett former executive editor of Real Simple magazine.
I am excited and looking forward to an new perspective on all things beauty.
For all my Beauty Professionals this article by Nancy Jeffries a correspondent for the household and personal products industry (Happi) should be very insightful. Enjoy
Essence magazine takes a closer look at the issues surrounding the segment.
By Nancy Jeffries
Correspondent
Corynne L. Corbett, the new beauty director at Essence magazine, provided a timely overview of what is new, what is next, and what you need to know about the unique attitudes of the African American market. In an Essence Smart Beauty Insiders Breakfast, held last month at New York’s Time Warner Center, Corbett provided an upbeat look at what drives the market, from spending and investing in skin care, hair, and makeup, to fragrance and cosmetic procedures.
Corynne L. Corbett, beauty director, Essence Magazine (left), with Angela Burt-Murray, editor in chief, Smart Beauty Insiders Breakfast, presented by Essence Magazine.
Ultimately, this audience is looking for products that work, observed Corbett who cited statistics gleaned from recent research, which revealed that 85% of African American women believe looking good is part of life.
According to Corbett, this consumer is passionate about well being, while remaining practical and thirsty for additional information. She noted that 41% of African American women will pay more for a product consistent with her image. Moreover, 53% of Essence readers surveyed try a variety of ways to style their hair, yet, that same reader has no desire to conform to any other’s ideal. In fact, 74% believe her style is unique.